Analysis of the Influence of Business Legality, Halal Labeling and Promotion on MSME Products in Kwala Serapuh Langkat Village

Authors

  • Erwansyah ,
  • Eli Delvi Yanti
  • Teguh Wahyono
  • Via Vio Ninda

DOI:

https://doi.org/10.24114/jcrs.v8i2.63051

Keywords:

Business Legality, Halal Labeling, Promotion and Products, MSMEs

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the local economy, including Kwala Serapuh Village in Langkat. Business legality, halal labeling, and promotion are key factors that can affect the success of MSME products. However, there have not been many studies that have examined the influence of this combination of factors on MSME products in Kwala Serapuh Village. This study aims to analyze the influence of business legality, halal labeling, and promotion on MSME products in Kwala Serapuh Village, Langkat. The sample in this study was 85 respondents. The analysis method used is multiple linear regression analysis. The results of the study show that partially Business Legality (X1) has a significant positive effect on the variable of MSME Products (Y). Halal labeling (X2) has a significant positive effect on the variable of MSME Products (Y). Promotion (X3) had no positive effect and was not significantly significant to the variable of MSME Products (Y). Simultaneously, Business Legality (X1), Halal Labeling (X2) and Promotion (X3) have a significant positive effect on the MSME Product variable (Y) in MSME actors in Kwala Serapuh Village, Lalat Regency.

References

Agustin, R. R., & Andika, R. (2023). Marketing Communications For Umkm In Klambir 5 Kebon, Hamparan Perak, Deli Serdang, North Sumatera. Jurnal Scientia, 12(04), 88-93.

Aspan, H., Sipayung, I. M., Muharrami, A. P., & Ritonga, H. M. (2017). The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City). International Journal of Global Sustainability, 1(1), 55-66.

Daulay, M. T., & Sanny, A. (2019). Analysis of Structural Equation Modeling Towards Productivity and Welfare of Farmer's Household in Sub-District Selesai of Langkat Regency. International Journal of Research and Review, 6(11), 117-123.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.

Hastuti, P., & et. al. (2020). Kewirausahaan dan UMKM. Yayasan Kita Menulis.

Indrawan, M. I., Ritonga, H. M., & Sari, D. S. (2022). Entrepreneurship Education and Digital Marketing for Improving the Welfare of the Community“A Case Study on Gada Village, Gunungsitoli Regency, Nias. International Journal Of Humanities Education and Social Sciences, 1(5).

Kotler, P., & Armstrong, G. (2014). Principle of Marketing, 15th Edition. Pearson Pretice Hall.

Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Pearson.

Kurniawan, A. (2014). Metode Riset untuk Ekonomi dan Bisnis: Teori, Konsep dan Praktik Penelitian Bisnis (Dilengkapi Perhitungan Pengolahan Data dengan IBM SPSS 22.0). Alfabeta.

Purnawan, A., & Abdillah, S. U. (2020). Hukum Dagang dan Aspek Legalitas Usaha. Lindan Bestari.

Rangkuti, F. (2015). Analisis SWOT: Teknik Membedah Kasus Bisnis. PT Gramedia.

Sugiyono. (2018). Metode Penelitian Pendidikan (Pendekatan Kuantitaif, Kualitatif, dan R&D). CV Alfabeta.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabeta.

Sari, M. M., Ardian, N., & Erwansyah, E. (2021). Pengaruh Covid 19 terhadap Perekonomian Masyarakat di Desa Lantasan Lama Kecamatan Petumbak Kabupaten Deli Serdang Sumatera Utara. Jurnal Manajemen Tools, 13.

Tjiptono, F. (2012). Strategi Pemasaran. Edisi 3. Andi.

Tjiptono, F. (2016). Service, Quality & Satisfaction. Andi.

Undang-Undang Nomor 20 Tahun 2008. (n.d.). Tentang Usaha Mikro Kecil dan Menengah.

Wibowo, S. dkk. (2009). Petunjuk Mendirikan Usaha Kecil. Cetakan ke14. PT Penebar Swadaya.

Wilantara, F. R., & Indrawan, R. (2016). Strategi Dan Kebijakan Pengembangan UMKM (p. 20).

Downloads

Issue

Vol. 8 No. 2: JULY 2024

Section

Articles

License

Copyright (c) 2024 Erwansyah ,, Eli Delvi Yanti, Teguh Wahyono, Via Vio Ninda

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
  4. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.