OPTIMIZING THE CEATIVE BUSINESS INDUSTRY OF WOOD-WASTE CRAFT PRODUCTS
DOI:
https://doi.org/10.24114/jcrs.v3i2.15952Abstract
The implementation of activities focused on updating production and e-commerce management on œBorna aims at resolving some of the challenges and obstacles experienced by Borna. One of them is in the production stage, where wood cutting still uses a jigsaw, making production processes longer and limiting e-commerce that still relies on social media platforms, making marketing networks and sales levels still low. The assistance program to facilitate the resolution of the problem in question was carried out at the end of August 2019, in Binjai. In addition, on the same occasion, appropriate technology assistance was also carried out by handing over a saw machine for efficiency and effectiveness in the process of cutting round, hexagonal and trapezium wood plates. As a complement in updating partner competencies, the implementation team also provides training and assistance in developing the website as one of the main e-commerce platforms to increase partner marketing and revenue. The use of e-commerce websites in expanding market share slowly but surely has made Borna products become more exposed and known and can compete with products originating from Java Island which currently dominate national and international market share. Keywords: Craft Products; Souvenir Wood Waste; Borna; Binjai.
Downloads
Published
2019-12-24
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
