TOURISM DEPARTMENT STRATEGY OF PRESERVING ART AND CULTURE IN MEDAN CITY AT GELAR MELAYU SERUMPUN EVENT (GeMeS)

Authors

  • Hafiza Azura Universitas Harapan Medan
  • Wan Anayati Universitas Harapan Medan

DOI:

https://doi.org/10.24114/reg.v10i2.29965

Abstract

The objective of this thesis are: to find out the implementation of the persuasive language used in the promotion strategy of Gelar Melayu Serumpun (GeMeS), and to find out the persuasive language occure in Gelar Melayu Serumpun (GeMeS). The research design used in this study is descriptive qualitative method. The data analysis of this thesis are library research, brochures, articles , invitation letters and social media. The data used in this study are the persuasive language of the Medan City Tourism Office as the organizer of the GeMeS event totaling three informant. The informant as the employee of Medan City Tourism Office is needed to complete the data. The persuasive language carried out by the GeMeS event organizers occure by distribusing various form of promotional media such as brochures, articles, invitation letters and social media. Medan City Tourism Office.The result showed that the implementation of the persuasive language used in the promotion strategy of the Serumpun Malay title (GeMeS) was divided into three parts, namely advertising persuasion, propaganda persuasion, and education persuasion.Keywords: Strategy, Promotion, Arts and Malay Culture, and Persuasion Language.

Downloads

Published

2021-12-04

Issue

Vol. 10 No. 2 (2021)

Section

Articles

License

Copyright (c) 2021 Hafiza Azura, Wan Anayati

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree with the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
  4. This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.