Interest in Purchasing In-Game Content Based on Game Characteristics and Indonesian Player Behaviour

Agung Riyadi; Riwinoto Riwinoto

doi:10.24114/cess.v6i1.22199

Authors

Agung Riyadi Politeknik Negeri Batam
Riwinoto Riwinoto Politeknik Negeri Batam

DOI:

https://doi.org/10.24114/cess.v6i1.22199

Abstract

This research aimed to find out what games are currently being played and how many contents purchased in them. Information regarding the interest in purchasing the game contents is crucial for the game developers to determine the game type to be developed. The research used a survey method conducted on 455 respondents aged 18-30 years from Indonesia. The survey results stated that most Indonesian game players were in the Regular Player category who played Action games with a population of 71%. The amount of interest in purchasing the contents from the Frequent Players towards Action and RPG games was 92%. As for games in the Puzzle category, the amount of interest in purchasing the contents was very small. 96% of puzzle game players certainly had no interest in purchasing the contents.

References

AR.R.T Hidayat and A Y Asmara 2017. Creative industry in supporting economy growth in Indonesia: Perspective of regional innovation System. IOP Conf. Ser: Earth Environ. Sci.70 012031

H. Wong, 2014. A Study of The Video Game Industry In U.S Metropolitan Areas Using Occupational Analysis. Zhurnal Eksperimental Noi i Teoreticheskoi Fiziki

Warman, Peter. 2017. Newzoo Global Game Market Report. Global Mobile Games Conference: London

Prasetio, Eko Agus, Yuana, Rivira and Anggarini, LT. 2020. Increasing Technology- Based Startup Grant Effectiveness. International Journal of Innovation, Creativity and Change, Vol. 11, Issue 1 2020

Gularso, Kurnadi, Mursitama, T.N., Heriyanti, P, and Simatupang, Boto. 2020. Disruptive Business Modle Innovation in Indonesia Digital Startup. Social Science & Humanities, Pertanika.

Lindsay, Grace. 2005. Game Types and Genre. University of Miami 2005.

Clarke, Rachel I., Lee, Jin Ha, and Clark, Neils.2015. "Why Video Game Genres Fail: A Classificatory Analysis" (2015). School of Information Studies - Faculty Scholarship. 167.

Wang, Meng. 2018. Online Games Virtual Products-Transaction and Value. International Conference on Management, Economics, Education and Social Sciences (MEESS 2018)

Jeremy, Limanto et all. 2018. Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale. Petra International Journal Of Business Studies, Vol. 1, No. 1, June 2018: 45“56

Zheng Zhang, Thotsapon Sortrakul. 2015. Proceedings of The IRES 11 th International Conference, Bangkok, Thailand, 4 th October 2015, ISBN: 978-93-85832-07-9

IP, Barry.2008. Gaming frequency and academic performance. Australasian Journal of Educational Technology 2008, 24(4), 355-373

Cheng-Hsun Ho and Ting-Yun Wu. 2012. Factors Affecting Intent To Purchase Virtual Goods In Online Games

Suchacka, Grazyna. 2016. Using Association Rules to assess purchase probability Online Store. Inf Syst E-Bus Manage. DOI 10.1007 /s10257-016- 0329-4

Edwar, M et all. 2018. The Factors That Affecting the Product Purchasing Decision Through Online Shopping By Students of Surabaya State University. Int ernational Journal of Educational Research Review