Politik Identitas dalam Iklan Politik pada Pemilihan Kepala Daerah Sumatera Utara 2018
DOI:
https://doi.org/10.24114/jupiis.v11i1.12310Keywords:
Politics of Identity, Election of Governor of North Sumatra 2018, Campaign AdvertisingAbstract
In connection with general elections, the role of political advertising is very important because it is considered to be a political engine for candidates in an effort to show their existence and efforts to attract and gain support during the campaign period. The use of identity in political advertising is used to influence voters' political choices. The 2018 North Sumatra regional election was attended by two pairs of candidates who met the requirements of the KPU. They are Edy Rahmayadi and Musa Rajeck Shah who are familiarly called Ijeck (Eramas) and Djarot Saiful Hidayat and Sihar Sitorus (Djoss). The two candidates played the issue of identity together in their political advertisements. This study aims to explain what identities are used in the candidates' political advertisements. From the results of the study it can also be concluded that the issue of identity politics can still be seen from the advertisements of both pairs of candidates and they also use identity issues to increase support.References
Ambardi, K. (2011). How Smart Can We Go? The Quality of Campaign Information in the 2009 Presidential Election. Jurnal Ilmu Sosial dan IlmuPolitik UGM, Vol. 14. No. 3.
Bagir, Z.A. (2011). Pluralisme Kewargaan, Arah Baru Politik Keragaman Indonesia. Bandung-Yogyakarta : Mizan dan CRCS
Castells, M. (2009). Communication Power. New York: Oxford University Press.
Castells, M. (2010). The Power of Identity. Chichester: Wiley-Blackwell
Danesi, M. (2002). Understanding Media Semiotics. London: Arnold.
Hall, S. (2005). œWho Need œIdentity? dalam Identity: a Reader. Gai, Paul Du. Evans, Jessica. dan Redman, Peter (ed). London: Sage Publications.
Hall, S. (1992). œThe Question of Cultural Identity dalam Modernity and Its Futures. Hall, Stuart. Held, David. dan McGrew, Tony (ed). London: Polity Press.
Kellner, D. (1995). Media Culture: Cultural Studies, Identity and Politics Between The Modern and The Postmodern. London: Routledge.
Lukmantoro, T. (2008). Kematian Politik Ruang. Jakarta: Kompas
Maleong, L.J. (2006). Metode Penelitian Kualitatif. Bandung: Rosda
Setyaningrum, A. (2005). œMemetakan Lokasi bagi ˜Politik Identitas™ dalam Wacana Politik Poskolonial. Jurnal Mandatory Politik Perlawanan. Edisi 2/ Tahun 2/ 2005
Tanasaldy, T. (2007). œPolitik Identitas Etnis di Kalimantan Barat dalam Politik Lokal di Indonesia (ter.). Nordholt, Henk Schulte dan Klinken, Gerry Van (Ed). Jakarta: Obor.
Suharyanto, A. (2016). Surat Kabar Sebagai Salah Satu Media Penyampaian Informasi Politik pada Partisipasi Politik Masyarakat, Jurnal Administrasi Publik, 6 (2): 123-136.
Ubed, A.S. (2002). Politik Identitas Etnis : Pergulatan Tanda Tanpa Identitas. Magelang: Indonesiater.
Published
Issue
Section
License
Copyright (c) 2019 JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL
This work is licensed under a Creative Commons Attribution 4.0 International License.
