Diction in Adimulia Hotel™s Digital Brochure

Authors

  • Yesi Atania Hutauruk Universitas Negeri Medan
  • Rita Hartati Universitas Negeri Medan

DOI:

https://doi.org/10.24114/tj.v12i2.47268

Keywords:

Diction, Digital Brochure, Keraf Theory, Hotel

Abstract

This study focuses on the diction analysis found in Adimulia Hotel™s digital brochure. The aim of this study was to identify the main diction style used in digital brochure and to ascertain the figurative meaning associated with each word used within. The diction used in this study is based on Keraf  Theory (2009). Digital brochures are tools for valid data analysis. This study describes the predominant diction style and the definition of each word in the Adimulia Hotel™s digital brochure. The basis for the dominant usage of a term is its meaning, which sets it apart from other wods. The diction that used in digital brochure also influences reader™s interest in what the Adimulia hotel is promoting.

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Published

2023-06-14

Issue

Vol. 12 No. 2 (2023): Transform (June, 2023)

Section

Articles

License

Copyright (c) 2023 Yesi Atania Hutauruk, Rita Hartati

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.