THE FIGURES OF SPEECH IN VOGUE™S ADVERTISEMENTS

Authors

  • Helena Aritonang
  • Sri Juriati Ownie

DOI:

https://doi.org/10.24114/jalu.v2i4.942

Abstract

ABSTRACT The objectives of this research were to describe the twelve types of figures of speech namely lexical metaphor, namely: metaphor, simile, personification, synecdoche, metonymy, symbol, allegory, overstatement, apostrophe, understatement, verbal irony and the one that dominant and also explain what does the dominant mean in Vogue™s advertisements. This research was conducted by using the qualitative and quantitative design. It took fifteen advertisements taken randomly from Vogue™s magazine which were published from October 2011 until January 2012. The result showed that there are only five figures of speech were used in the advertisements of Vogue™s magazine, they are : hyperbole, personification, simile, metaphor and allegory.

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Issue

Vol. 2 No. 4 (2013)

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Articles

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Copyright (c) 1970 Helena Aritonang, Sri Juriati Ownie

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