THE USE OF METAPHORS IN ADVERTISEMENT OF COSMOPOLITAN MAGAZINE
DOI:
https://doi.org/10.24114/jalu.v1i1.375Abstract
One aim of this article is to show through a concrete example how metaphors used in advertisement. The illustrative example is taken from the Cosmopolitan magazine. Central to the analysis of proper meanings of advertisement are the journalistic practices that contain the production of metaphor; i.e. the symbols, the words, or color of different values. Ten advertisements were interpreted by 103 students, and it was found that the use of symbols outnumbered the words, particularly those symbolized the nature. Keywords: advertisement; metaphor
Published
2012-04-01
Issue
Section
Articles
License
Copyright (c) 2012 Arina A. Panjaitan, Meisuri Meisuri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
