THE FUNCTIONS OF IMPOLITENESS ON ASIA™S LEADING AIRLINE INSTAGRAM

Authors

  • Rudi Anshari . English Applied Linguistic Study Program Postgraduate Program-Universitas Negeri Medan
  • Rahmad Husein . English Applied Linguistic Study Program Postgraduate Program-Universitas Negeri Medan
  • Meisuri . . English Applied Linguistic Study Program Postgraduate Program-Universitas Negeri Medan

DOI:

https://doi.org/10.24114/lt.v20i2.52354

Keywords:

Impoliteness, Customers, Affective, Coercive, Entertaining

Abstract

The research aims to investigate the Impoliteness Strategies used in customers complaint on Asia™s leading airline official Instagram account. The objective of this research is to elucidate the functions of Impoliteness Strategies used by customers of Asia™s leading airline in giving online complaints on Instagram. This research employed descriptive qualitative research. The sources of data were taken from 52 customers impolite utterances posted on Asia™s leading airline official Instagram account. The result of this research shows three functions of impoliteness strategies found, Affective Impoliteness (62%), Entertaining Impoliteness (21%), Coercive Impoliteness (17%). The most dominant function used by the customers is Affective Impoliteness which earns 62%. Affective impoliteness is the targeted exhibition of strongly elevated emotion, such as rage or anger, implying that the target is responsible for the bad emotional state. Thirty-three affective impoliteness functions were identified on this airline™s official Instagram comments performed in increased emotion, such as anger, which implicates the production of negative emotions.

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Published

2023-10-26

Issue

Vol. 20 No. 2 (2023)

Section

Articles

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Copyright (c) 2023 Rudi Anshari ., Rahmad Husein ., Meisuri . .

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